BASF, headquartered in CHARLOTTE, NC, unveiled its latest offering, the ACRONAL MB portfolio of acrylic binders for Architectural Coatings in North America on October 16, 2023. This new line promises to maintain the quality and performance standards of the existing ACRONAL products while significantly reducing the CO2 footprint, making it a more sustainable option for consumers.
Reduced Carbon Footprint with Biomass Balance Approach
The ACRONAL MB portfolio implements BASF’s biomass balance approach, which has been third-party certified by REDcert2. This approach enables the substitution of fossil-based raw materials with sustainably sourced bio-feedstocks in the manufacturing process. As a result, the ACRONAL MB binder maintains chemical equivalence with its fossil-based counterpart, eliminating the need for reformulation.
Environmental Impact and Sustainability
The introduction of ACRONAL MB acrylic binders addresses the environmental concerns prevalent in the Architectural Coatings industry. By incorporating these binders into architectural formulations, BASF aims to help its customers significantly reduce their Product Carbon Footprint. This move underscores BASF's commitment to sustainability and innovation.
Pioneering a Sustainable Future
Justin Davis, BASF Business Director for Architecture, Infrastructure, and Adhesives, expressed the company's vision to lead the way towards a sustainable future for the architectural coatings industry. He emphasized the role of innovation and sustainability in shaping the ACRONAL MB product line, highlighting the collaborative effort with customers to redefine possibilities in sustainable architectural coatings.
Highlights:
- BASF introduces ACRONAL MB portfolio of acrylic binders for Architectural Coatings in North America.
- The new binders promise identical performance with a significantly reduced CO2 footprint, achieved through a biomass balance approach.
- Third-party certification by REDcert2 validates BASF's sustainable sourcing of bio-feedstocks.
- Incorporating ACRONAL MB binders helps customers in the Architectural Coatings industry to decrease their Product Carbon Footprint.
- BASF aims to pioneer a sustainable future for the industry through innovation and collaboration with customers.